The calligraphy character “bon” () comes from an image of a tree with firmly planted roots, signifying “principle.”


At Bonjuk, ‘principle” means that we make no compromise on nutrition, taste, and quality of the food we serve, and observe the highest standards we set. It also refers to the traditional brand categories, such as the salad on rice (Bibimbap), rice porridge (Juk), and noodle (Guksu), all of which are representative health foods of Korean cuisine.

Abiding by the principles on which the company started, Bonjuk has become one of the most recognized and trusted brands in Korea and increasingly so in the global Korean dining scene as well.

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